Litigation’s Part in Business Strategy
There are all sorts of reasons to enter into, and continue with, litigation. Not that anyone enjoys the process. Much of the time, even plaintiffs feel as if they have been forced into it by the actions of others. For many, however, business strategy demands certain litigation decisions and strategies. This approach derives from a more complete view of the client and its goals.
For instance, certain insurance companies will take any case to trial that has a legitimate defense. Likewise, many professionals choose to litigate rather than pay an early settlement demand. The result for the plaintiff (and often, the defendant, as well) is the same, but the motivation, and business reasons for the decisions, are different.
The insurance company develops a reputation as a tough defendant, and in the process hopes to obtain more favorable offers of settlement from future plaintiffs. The professional protects his or her reputation (and perhaps a license).
Civil litigants, when considering entering into, defending, or negotiating to conclude litigation, should be motivated first by their business goals. Litigation should be used as a tool to protect hard-won marketplace positions, or to obtain a competitive advantage. It is not an end in itself, but rather part of a complete strategy for business success.
